Fashion trend leads to increase in cosmetic surgery
The 90s trend of high-waisted trousers and Spice Girl-esque crop tops have made a comeback in 2014 but as a result, doctors say increasing numbers of young women are seeking cosmetic surgery on this newly exposed area.
While facelifts and boob jobs remain common practice for surgeries up and down the country there has been a reported 20% increase in women undergoing treatment on thread veins in the subcostal margin – the area between the edges of the ribs, down to the soft abdomen.
The rising demand for thread vein removal in this area is thought to be a reflection of the growing trend in the UK to bare the midriff, no matter what the weather.
Earlier this year, fashion bible Vogue UK proclaimed that the exposed midriff trend was set to explode in Spring/Summer 2014, banishing low cut jeans to the back of the wardrobe. Instead, high-waisted skirts and high-rise jeans worn with a crop top or a bralet are ‘in’.
The trend has been embraced by celebrities such as Ellie Goulding and Rita Ora who regularly show off their toned tums at awards ceremonies, music videos, nights out and regular “selfies’ on Twitter and Instagram.