Breast surgery posters pulled for trivialisation of cosmetic surgery
The advertising watchdog has banned a poster campaign for what they considered a trivialisation of cosmetic surgery.
Posters put up in toilets in motorway service stations and shopping centres by the Malaysian-based Medical Tourism Association stating “Did you know… ‘Boob job’ is the most popular cosmetic procedure for women”.
They added: “Malaysia is proud to be amongst one of the only countries within the region where medical tourism is promoted by the government. Hence medical tourists can have the assurance of quality care and be guided by the regulation, safety standards and the governing laws within this industry.”
However, the Advertising Standards Authority received a complaint which claimed that the ad was socially irresponsible due to the fact that it trivialised cosmetic surgery by suggesting it could be incorporated into a holiday.
What do you think? Do you think these posters trivialise cosmetic surgery, and in particular, breast augmentations?