Report reveals men are continuing to drive our cosmetic surgery market
It has been revealed that men are now leading the current surge in the global cosmetic surgery market, according to a recent UK report from Nuffield Health.
Many London cosmetic surgery clinics have supported this school of thought that men have always represented a large part of the industry but this has mainly been kept private.
In 2004, there were very few male clients, but now men represent at least 35% of the industry’s clients, which is up at least 10% from previous years. In February 2012, the sector boasted more male clients than women.
However, men having cosmetic surgery is not new. In 2009 in the United States alone, men had 9% of all cosmetic procedures in the country. The number of procedures (surgical and nonsurgical) performed on men was more than 1 million, which shows an increase of 17% from the previous year. Surgical procedures increased 5%; nonsurgical procedures increased 21%. And in 2009, The British Association of Aesthetic Plastic Surgeons (BAAPS) also stated that the number of men opting for liposuction, nose surgery, and gynecomastia (`man-boob’) operations also spiked significantly mainly because men are thought to be losing their inhibitions along with their perception of cosmetic surgery (Cosmetic Surgery 2010 – Market Report , 2010).