Beauty industry embraces Brazil ahead of the Rio Olympics
Big butts, golden sun-kissed skin and manufactured tweaks of the body are associated with beauty in Brazil and with the Rio Olympics just around the corner global appeal has never been bigger. The world is soon about to experience the diverse beauty that Brazil holds with women showing off a wide range of hair and skin colours, body contouring and cosmetic surgery procedures that have been hugely popular in Brazil for over two decades.
Below you will find four procedures that will be at the forefront of beauty when Brazil shows itself to the world this August.
Brazilian Butt Lift
Big butts are part and parcel of Brazil, especially the beach culture made famous at Copacabana and Ipanema. The Brazilian Butt Lift is a procedure where you remove fat out of the back, hips, belly or wherever there’s an excess and strategically placing it in the buttocks based on a “map” decided upon ahead of time where lift or size enhancement or both are desired.
The Brazilian blowout is not a blow-dry, instead it’s a keratin treatment that controls frizzy hair and repairs hair through organic and chemical treatments.
The treatment attaches protein to the hair that seals down the cuticle, producing more manageable hair, essential for the beach life that envelops people in Brazil.
When we think of Brazil, sun bleached hair instantly springs to mind with Brazilian women known for long, tousled manes and exotic looks, and thanks to the upcoming Olympics a trend for the ‘Brazilian Look’ is becoming more and more popular.
Balayage is set to be the new term for this look, this involves painting on dye to create graduated, natural-looking colour.
Waxing and contouring the body
We all know about the Brazilian bikini wax, the treatment has seen somewhat of a decline in recent years but is about to see a huge resurgence with people looking to tidy up down south!
We will also see a rise in body contouring and Brazilian Turbinada Massage which involves the use of rollers to tone and reshape, as well as treatments that include using micro-current and ultrasound cavitation that promises to convert fat cells into liquid that is disposed of naturally by the body.
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Photo by: Carnaval Studios.com